An avid triathlete and 20-time Ironman finisher and qualifier for the Ironman World Championship in Kona, Hawaii, Joe began his illustrious training and coaching career alongside legendary Hall of Fame coach Bob Knight at Indiana University, which included 2 Big-Ten Championships and a Final Four appearance. In 1997, After a successful coaching career, Joe parlayed his love of the game of basketball and for fitness and nutrition, to begin revolutionizing the training and basketball world.

His early group of clients included Kevin Garnett, Chauncey Billups, Tyronn Lue, Paul Pierce, Jermaine O’Neal, Al Harrington, Tayshaun Prince, and Dahntay Jones who would all go on to have very successful and lengthy NBA careers while continuing to train with Joe. He then started the illustrious IMG Basketball Academy in Sarasota, Florida which is now a globally recognized destination for elite athletic training.

In 2006, Joe founded Impact Basketball in Las Vegas, Nevada and Los Angeles, California, and to date has trained over 300 NBA professionals, men’s and women’s national teams, McDonalds and NCAA All-Americans, foreign professionals, as well as numerous talented youth players from all over the world. Impact combines a unique approach to skills training, strength and conditioning, commitment to nutrition, and sports medicine and recovery to provide the highest level of training in the world.

Abunassar’s clients also include Kyle Lowry, Kristaps Porzingis, Tyrese Haliburton, Blake Wesley, Kawhi Leonard, Josh Green, Myles Turner, and dozens more players spanning the globe. 

A leader in the basketball world, Joe has had a major influence on the development of the best players in the world and those looking to reach new levels of their game for the last 25 years.